March 28-30, 2008 – JMSB
undergraduates continued their winnings at Happening Marketing 2008
case competition bringing home overall gold for a third consecutive
year, and for the fifth time in the last six years.
The
16th edition of Happening Marketing was hosted by Université Laval in
Quebec City, and with over 400 students attending; it is the largest
marketing competition in the country. Ten university delegations from
across Quebec and Ontario competed in five academic cases, one
marketing quiz, one sport, and one social event. JMSB was the only
university to obtain podiums in all eight disciplines.
The team was comprised of veterans who had competed in previous case
competitions and numerous first and second-year students who plan to
bring a fourth consecutive title for JMSB next year:
"The fact that we have won this competition three years in a row
speaks volumes of the quality and depth of our marketing program," says
Kevin Gardner Gregory, one of only three members who have won the last
three titles, "For J.S. [Belanger], Tareq [Basith] and myself, it's
truly been an amazing, unforgettable ride."
JMSB's results were:
Gold Medals:
Business-to-business marketing case: Nodin Di Guida, Kristina Partsinevelos, and Sandy Poiré
International marketing case: Jean-Sebastien Belanger, Philip D'Angelo, and Sara Rauhullah
Sports (Dodgeball): James Feith, Nadia Forgione, Vanessa Harrison, Chris Jackson, Eva Matian, Kaysy Paolucci, Suraj Suba, and Robert Wong
Silver Medals:
Direct-response marketing case: Elie Chammah, Gian-Marco Marguglio and Lauren Markofsky
Integrated marketing communications case: Cleo Roch, Michael Smouha and Melanie Stoute
Marketing strategy case: Kevin Gardner Gregory, Thomas Horvath and Janet Persaud
Social: Sarah-Claude Billette, Guillaume Bisaillon, Marion Roussel and Kurt Reckziegel
Bronze Medals :
Marketing Quiz : Alexandra Baptista, Jessica Cohen, and Priya Malde
The organizers of the JMSB delegation (Tay-Son Nguyen, Tareq Basith,
Nadia Barry and Jean Philippe Bolduc) and the John Molson Marketing
Association (JMMA) would like to thank the coaches and volunteers that
helped the team achieve this golden performance: Mark Haber, Harold
Simpkins, Peter Dedicik, Peter Elenakis, Iyad Al Zubi, Mubashir Jamal,
Matt Hill, Jenviev Azzolin, Patrick Wong, Matthew Posh, Jeremy
Wetterwald, and Anita Lall.
JMMA would also like to thank all the sponsors for their generous
support; Rinox Canada, the Concordia Council for Student Life, and the
Commerce and Administration Students' Association, the Canadian
Federation of Students and the John Molson School of Business.
For more information on business competitions, please contact the John Molson Competition Committee at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or visit their website. For more on marketing events, visit JMMA.
