People

Principal Investigator

Bianca Grohmann, PhD

The lab’s principal investigator, Dr. Bianca Grohmann, is Associate Professor of Marketing and Concordia University Research Chair in Marketing (Tier 2). Her research on the sensory aspects of marketing encompasses the influence of music, ambient and product scent, visual cues (e.g., colors, fonts), and touch on consumers’ responses to retail environments and products. As an experimental consumer researcher, she conducts laboratory and field studies that focus on single sensory modalities (such as touch, vision, or olfaction) as well as joint effects of the senses on consumer perceptions and behaviors. Dr. Grohmann’s work on sensory aspects of marketing has been published in the Journal of Business Research and the Journal of Retailing, and presented at conferences of the Society of Consumer Psychology (SCP), Administrative Sciences Association of Canada (ASAC), and European Marketing Association (EMAC). Dr. Grohmann’s research program on multi-sensory marketing was funded by the Social Sciences and Humanities Research Council of Canada (SSHRC).

Graduate Students

Tina Poon (MSc)

Alumni

Maude Bellenguez-Lavin (MSc)
Soumaya Cheikhrouhou (PhD)
Kimberly Donato (MSc)
Samie Li Shang Ly (MSc)
David Thomas (MSc)