Lea Prevel Katsanis
Professor, Department of MarketingLea Prevel Katsanis is a Professor in the Department of Marketing. Prior to joining Concordia in 1992, she obtained significant marketing experience in the pharmaceutical industry and held various positions in market research, sales, product management, strategic planning and licensing and acquisition for three major US and European corporations. She earned an AB from Vassar College, an MBA from New York University and a PhD from George Washington University.
Her research focuses on three areas of the marketing discipline: branding and brand management; pharmaceutical marketing; and social marketing/public policy. Katsanis has written numerous articles in publications including the Journal of Consumer Marketing, Health Marketing Quarterly, the Journal of Pharmaceutical Marketing and Management and International Marketing Review. She has also presented papers at key marketing conferences in addition to many invited presentations and workshops. Several of her works were selected as the Lead Article for their respective issues. She is on the Editorial Boards for the Journal of Consumer Marketing and the Journal of Product and Brand Management. She is currently writing a scholarly book entitled Global Issues in Pharmaceutical Marketing with Routledge Publishing, with an expected publication date of 2014. She has received both external and internal funding for her research.
Katsanis has received multiple nominations from her students for the Distinguished Teaching Award. She teaches in the BComm, the MBA and the MSc Programs. She has taught many courses including Advertising, Marketing Strategy, Marketing Management, Sales Management and currently, Pharmaceutical Marketing and Personal Selling. Her undergraduate Personal Selling course provides a live case study for students in partnership with the Xerox Corporation and has been featured in Concordia Today.
She supervises many MSc and MBA students on their research papers and theses. Her MSc students recently won awards that include the John Molson Joe Kelly Award for Best MSc Thesis in 2011, the Best Paper Award at the John Molson Graduate Research Symposium in 2012 and an Honorable Mention at the John Molson Graduate Research Symposium in 2010.
She has served the University in two key administrative capacities: MBA Director (1998-2000) and Chair, Department of Marketing (2006-2012). She appears frequently in the media representing the University as an expert in marketing and provides expertise to pharmaceutical, food and retail firms. She also acts as an expert in the areas of trademark, copyright and patents.
Selection of recent work and work in progressKatsanis, Lea P. Global Issues in Pharmaceutical Marketing, Routledge Press (work in progress, expected publication 2014).
Leonard, Erica, and Lea P. Katsanis. “The Dimensions of Prescription Drug Brand Personality as Identified by Consumers”. Journal of Consumer Marketing, Vol. 30, No. 7, 2013, pp. 583-596.
Katsanis, Lea P., and Lynda Maddox. “Social Media (Web 2.0) to Physicians: Current Methods and their Future in the EU”. The American Academy of Advertising 2010 European Conference, Milan, June 4-6, 2010.
Kavadas, Constantina, Katsanis, Lea P., and Jordan LeBel. “The Effects of Risk Disclosure and Ad Involvement on Consumers in DTC Advertising”. Journal of Consumer Marketing, Vol. 24, No. 3, 2007, pp. 171-179.
Laric, Michael V., Pitta Dennis A., and Lea Prevel Katsanis. “Consumer Concerns for Health Care Information Privacy: An American Cross-Country Perspective”. IABPAD Spring Conference, Dallas, Texas, April 24-28, 2008.
A complete CV is available upon request.
Lea Prevel KatsanisProfessor, Department of Marketing
PhD (George Washington)
Contact InformationJohn Molson School of Business
1455 de Maisonneuve Blvd. West
Canada H3G 1M8
Office: MB 14.313
Phone: (514) 848-2424 ext 2770
Personal Web Page
Area of Expertise
- Marketing strategy
- Pharmaceutical marketing