Christopher A. Ross

Chair & Professor, Department of Marketing

Dr. Ross’ research interests include all aspects of small business and entrepreneurship, especially entrepreneurship in minority communities. He has published in various journals including the Journal of Macromarketing, Journal of Global Marketing, Journal of Marketing Education, Journal of Small Business Management, Journal of Developmental Entrepreneurship and the International Small Business Journal.

His research also appears in books of readings and Conference Proceedings of the American Marketing Association, the Administrative Science Association of Canada, the Marketing Education Group (UK), the International Council of Small Business and Canadian Council for Small Business and Entrepreneurship (CCSBE). He has been the recipient of Best Paper awards from the Journal of Macromarketing, the CCSBE and the Administrative Sciences Association of Canada. He is currently Associate Editor, Journal of Small Business and Entrepreneurship. Dr. Ross is also an active case writer and his cases have appeared in numerous case and text books.

His teaching interests are Marketing Strategy and Marketing Management. He has taught in these areas at the undergraduate, masters and doctoral levels. As the graduate level his teaching experience includes Executive MBA programs at both Concordia and the University of the West Indies and at the MBA level at Concordia and Tianjin University, China. He has also been active in Executive Development Programs in the Caribbean and in Montreal.

Dr. Ross is a former Director of the Executive Development Program at the University of the West Indies (Jamaica), a former Director of the Joint PhD Program in Administration (Concordia, HEC, McGill and UQAM), a former Associate Dean, and Dean of the Faculty of Commerce and Administration, (now the John Molson School of Business), Concordia University. He is an external examiner for the University of the West Indies in their MSc (Trinidad) program and for the University of Technology (Jamaica), Faculty of Business and Management, undergraduate and graduate programs. He has consulted with community groups and private sector organizations in both Canada and the Caribbean. He is a former Chairman of the Board of Directors, the Centre Local de Développement, les 3 Monts.

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Selected Research

Refereed Journal Articles

Ross, Christopher, and Dyer, Linda. “Seeking Advice in a Dynamic and Complex Business Environment: Impact on the Success of Small Firms,” Journal of Development Entrepreneurship, Vol. 13, No. 2. June 2008.

Ross, Christopher, and Dyer, Linda. “Advising the Small Business Owner,” International Small Business Journal, Vol. 25, No. 2, April 2007.

Ross, Christopher, and Dyer, Linda. “Customer Communication and the Small Ethnic Firm,” Journal of Developmental Entrepreneurship. Vol. 8, No. 1, April 2003.

Ross, Christopher, and Dyer, Linda. “Ethnic Enterprises and Their Clientele,” Journal of Small Business Management, Vol. 38, No 2, April, 2000.

Book Chapters

"Social Marketing: An Approach to Third World Development," Reprinted in Parsons, Elizabeth, Pauline Maclaran and Mark Tadajewski, eds. (2008). Non-profit Marketing, Vol. 3, Key Debates and Contemporary Issues in Nonprofit Marketing, Sage Pubications, pp 231-245. (With Carole Duhaime and Ron McTavish).

"Ethnic Business Owners and Their Advisors: the Effects of Common Ethnicity," in Dana, Leo-Paul ed., Handbook of Research on Ethnic Minority Entrepreneurship, Cheltenham: Edward Elgar Publishing, (With Linda Dyer) (2007).

"Learning To See: A Folk Phenomenology of the Consumption of Current Canadian Art," John F Sherry, Jr., ed., Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, California: Sage Publications Inc., 1995, pp 351- 398. (With Carole Duhaime and Annama Joy).

Refereed Conference Presentations

Ross, Christopher, and McKenzie, Dave. "Tyndale Treasures Community Store," Case Track Proceedings, Administrative Science Association of Canada, Halifax, Nova Scotia, May 24-27, 2008.

Ross, Christopher, and Craciun, Andrei. "MN Design," Contemporary Canadian Marketing Cases, MacKenzie, Herb, 2007.

Ross, Christopher, and Craciun, Andrei. "MN Design," Case Track Proceedings, Administrative Science Association of Canada, Annual Conference, Banff, Alberta, May 2006.

"Everline,"Case Track Proceedings, Administrative Science Association of Canada, Annual Conference, Toronto, Ontario, May 2005. (With Andrei Craciun). Reprinted in MacKenzie, Herb, Contemporary Canadian Marketing Cases, 2007, Prentice Hall.

"Seeking Marketplace Information and Advice: The Practices of Small Business Owners," Proceeding of the 21st Annual Conference, Canadian Council for Small Business and Entrepreneurship, Regina, Saskatchewan, Nov., 2004. (With Linda Dyer).

"Learning From Experience in the Small Business: Potential Pitfalls in the Process," Proceedings, Administrative Sciences Association of Canada Conference, Quebec, June, 2004. (With Linda Dyer).

"Small Businesses and Their Perception of Government Agencies as Sources of Advice," Proceedings, Canadian Council for Small Business and Entrepreneurship, 20th Annual Conference, Victoria, B.C., Nov. 2003. (With Linda Dyer).

"Advising the Small Business Client," Proceedings, Canadian Council of Small Business and Entrepreneurship, 20th Annual Conference, Victoria B.C., Nov. 2003 (with Linda Dyer) Awarded Best Theoretical Paper.

"The Role of Business-Support Professionals in the Success of Small Enterprises," Proceedings, Canadian Council for Small Business and Entrepreneurship, 19th Annual Conference, Halifax, N.S., Nov. 14th-16th, 2002. (With Linda Dyer).

"Buzz and Ethnic Small Businesses," Proceedings, Canadian Council for Small Business and Entrepreneurship, 19th Annual Conference, Halifax, N.S. Nov 14th -16th, 2002 (with Linda Dyer).

"Steinhouse Knitting Mills (Canada) Ltd," Proceedings, ASAC 29th Annual Conference, May 26th-May29th, 2001. London, Ontario. (With Mark Haber) - Reprinted in (1)MacKenzie, Herb, Contemporary Canadian Marketing Cases, 2004, 2006, 2008, Prentice Hall.(2)In Yannopoulos, Peter, Marketing Strategy, Nelson, Canada, 2006.

"Growth and Ethnic Enterprises," Proceedings, ASAC 29th Annual Conference, May 26th-29th, 2001, London, Ontario. (With Linda Dyer) Best Paper Award.

"Artventure: Children's Creative Art and Party Center," Proceedings of ASAC-IFSAM Conference, July 8 - 12, 2000, Montreal. (With Mark Haber). -Reprinted in (1) Solomon, Michael R., Judith L. Zaichkowsky and Rosemary Polegato. (2002, 2006, 2008) Consumer Behaviour: Buying, Having and Being. Prentice-Hall, pp 631-643. (2) In McDougall, Gordon and Charles B Weinberg (2003). Canadian Marketing Cases, Pearson Education Canada Inc., pp 179-191. (3) In MacKenzie, Herb, Contemporary Canadian Marketing Cases, 2nd edition, 2004, Prentice Hall.

"Entrepreneurs' Advice-Seeking Networks: Some Inter-Ethnic Comparisons," Proceedings of ASAC-IFSAM Conference, July 8th-12th, 2000, Montreal. (With Linda Dyer).