Gad Saad

Professor, Department of Marketing & Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption

Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, and advisory fellow at the Center for Inquiry. He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California-Irvine. Dr. Saad was inducted into the Who's Who of Canadian Business in 2002. He was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities. Dr. Saad received the JMSB Faculty's Distinguished Teaching Award in June 2000. His research and teaching interests include behavioral decision theory, consumer behavior, advertising, and evolutionary psychology.

Professor Saad’s trade book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Prometheus Books), was released in June 2011.  His 2007 book, The Evolutionary Bases of Consumption (Lawrence Erlbaum) is the first academic book to demonstrate the Darwinian roots of a wide range of consumption phenomena.  His edited book, Evolutionary Psychology in the Business Sciences, was also recently released (Springer, 2011), as was his special issue on the futures of evolutionary psychology published in Futures (Elsevier).

He has over 65 scientific publications covering a wide range of disciplines including in marketing, advertising, psychology, economics, consumer behavior, medicine, bibliometrics, and evolutionary theory. Outlets wherein his publications have appeared include Journal of Consumer Psychology; Journal of Neuroscience, Psychology, and Economics; Organizational Behavior and Human Decision Processes; Journal of Behavioral Decision Making; Marketing Theory; Journal of Social Psychology; Personality and Individual Differences; International Journal of e-Collaboration; IEEE Transactions on Professional Communication; European Journal of Personality; Behavioral and Brain Sciences; Medical Hypotheses; Scientometrics; Managerial and Decision Economics; Journal of Bioeconomics; Behavior Research Methods, Instruments and Computers; Journal of Business Research; Canadian Journal of Administrative Sciences; Psychology & Marketing; Journal of Consumer Marketing; Applied Economics Letters; Young Consumers; Marketing Management Journal; and Futures. His work has been presented at 120+ leading academic conferences, research centers, and universities around the world.

Dr. Saad has supervised or served on the committee of numerous Master's and Doctoral students. He has been awarded several research grants (both internal as well as governmental). Using his own grant money, he created an in-house behavioral marketing lab. He has served on the editorial boards of Psychology & Marketing; Journal of Business Research; Journal of Social Psychology; Evolutionary Psychology; Open Behavioral Science Journal; Journal of Neuroscience, Psychology, and Economics; Journal of Social, Evolutionary, and Cultural Psychology; The Evolutionary Review; and Frontiers of Evolutionary Psychology; and is an associate member of Behavioral and Brain Sciences. He has consulted for numerous firms, and his work has been featured in close to 200+ media outlets including on television, radio, newspapers, magazines, and blogs.

Dr. Saad holds a PhD (Major: Marketing; Minors in Cognitive Studies and Statistics) and an MS from Cornell University, and an MBA (Specialization: Marketing; Mini-Thesis: Operations Research) and a BSc (Mathematics and Computer Science) both from McGill University (Montreal, Quebec, Canada). For additional information about Dr. Saad’s professional resumé, please visit his personal website; Homo Consumericus.

Professor Saad is a highly popular Psychology Today blogger. As of May 1, 2012, his posts have garnered 1,587,000+ total views.

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Selected Research

Refereed Journal Articles

Books

Saad, G. (2011). The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. Amherst, NY: Prometheus Books.

Saad, G. (Ed.) (2011). Evolutionary Psychology in the Business Sciences. Springer: Heidelberg, Germany.

Saad, G. (Ed.) (2011). The futures of evolutionary psychology. Futures, 43, 725-920.

Saad, G. (2007). The evolutionary bases of consumption. Mahwah, NJ: Lawrence Erlbaum.

Book Chapters

Saad, G. (2013). The evolutionary instincts of Homo consumericus.  In Stephanie Preston, Morten Kringelbach, and Brian Knutson (Eds.), Interdisciplinary Science of Consumption [tentative title], Cambridge, MA: MIT Press.

Saad, G. (2013). Evolutionary consumption. In Andrew M. Farrell
and Nick Lee (Eds.), Wiley Encyclopaedia of Management – Marketing. New
York: Wiley.

Saad, G. (2013). Behavioral decision theory. In Andrew M. Farrell
and Nick Lee (Eds.), Wiley Encyclopaedia of Management – Marketing. New
York: Wiley.

Saad, G. (2013). Neuromarketing. In Andrew M. Farrell and Nick
Lee (Eds.), Wiley Encyclopaedia of Management – Marketing. New York: Wiley.

Saad, G. (2013). Conspicuous consumption. In Andrew M. Farrell
and Nick Lee (Eds.), Wiley Encyclopaedia of Management – Marketing. New
York: Wiley.

Saad, G. (2011). The missing link: The biological roots of the business sciences. In G. Saad (Ed.), Evolutionary Psychology in the Business Sciences(pp. 1-16). Heidelberg, Germany: Springer.

Saad, G. (2011). Discovering Homo consumericus. In X.T. Wang and Y.J. Su (Eds.), Thus Spake Evolutionary Psychologists (pp. 303-310). Beijing, China: Peking University Press.

Saad, G. (2011). Songs lyrics as windows to our evolved human nature. In Alice Andrews and Joseph Carroll (Eds.), The Evolutionary Review: Art, Science, Culture (Volume 2, pp. 127-133). Albany, NY: SUNY Press.

Saad, G. (2010). The Darwinian underpinnings of consumption. In Pauline Maclaran, Michael Saren, Barbara Stern, & Mark Tadajewski (Eds.), The Handbook of Marketing Theory (pp. 457-475). London: Sage.

Gill, T., & Saad, G. (2010). Consumer behavior in the realm of technology. In Hossein Bigdoli (Ed.), The Handbook of Technology Management (Volume 2, pp. 277-289), New York: Wiley.

Mendenhall, Z., Saad, G., & Nepomuceno (2010). Homo Virtualensis: Evolutionary psychology as a tool for studying videogames. In Ned Kock (ed.), Evolutionary Psychology and Information Systems Research: A New Approach to Studying the Effects of Modern Technologies on Human Behavior (pp. 305-328). Heidelberg: Springer.

Saad, G. (2010). Using the Internet to study human universals. In In Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 719-724), Hershey, PA: IGI Global.

Stenstrom, E., & Saad, G. (2010). The neurocognitive and evolutionary bases of sex differences in website design preferences: Recommendations for e-business managers. In In Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 725-733). Hershey, PA: IGI Global.

Mendenhall, Z., Nepomuceno, M., & Saad, G. (2010). Exploring video games from an evolutionary psychological perspective. In In Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 734-742). Hershey, PA: IGI Global.

Durante, K. M., & Saad, G. (2010). Strategic shifts in women’s social motives and behaviors across the menstrual cycle: Implications in corporate settings. In Angela Stanton, Mellani Day, & Isabell Welpe (Eds.), Neuroeconomics and the Firm (pp. 116-130), Northampton, MA: Edward Elgar.

Saad, G. (2003). Evolution and political marketing. In S. A. Peterson and A. Somit (Eds.), Human Nature and Public Policy: An Evolutionary Approach (pp. 121-138). New York: Palgrave Macmillan.

Saad, G. (1997). Pros and cons of setting-up a virtual laboratory on the Internet using the DSMAC process-tracing interface, Multimedia Technology and Applications, Vincent W. S. Chow (Ed.), Singapore: Springer-Verlag, p. 550-557.

Refereed Conference Proceedings

Saad, G. (2006). Homo consumericus: The evolutionary roots of consumption phenomena. Proceedings of the Society for Consumer Psychology Conference. Published on CD-Rom.

Kouli, J., & Saad, G. (2000). Le placement de produits dans les films: Une comparaison interculturelle France/Etats-Unis. Actes du 16ème Congrès International, Tome 2, Richard Michon, Jean-Charles Chebat, & Francois Colbert (Eds.), Paris, France: Association Francaise de Marketing, p. 985-1001.

Russo, J. E. & Saad, G. (1999). Consumer choice as a process of discrimination. In Anne Lavack (Ed.), Proceedings of the Annual Conference of the Administrative Sciences Association of Canada (Marketing Division), Vol. 20 (3), p. 33-42.

Reid, S., & Saad, G. (1999). The roots of innovation: A pilot study investigating the decision processes of "gatekeepers" for radical innovations in high-tech organizations. Proceedings of the Annual Conference of the Administrative Sciences Association of Canada (Marketing Division), Vol. 20 (3), p.137-145.

Saad, G. (1999). The role of attribute importance in sequential consumer choice. Advances in Consumer Research, Vol. 26, Eric J. Arnould & Linda M. Scott (Eds.), Provo, UT: Association for Consumer Research, p. 51-57.

Saad, G. (1998). An exploration of values in various cultural contexts: Discussant leader commentaries. Developments in Marketing Science (21), J. B. Ford & E. D. Honeycutt, Jr. (Eds.), p. 374-376.

Saad, G. (1998). Information reacquisition in sequential consumer choice. In Advances in Consumer Research, Vol. 25, Joseph. W. Alba & J. Wesley Hutchinson (Eds.), Provo, UT: Association for Consumer Research, 233-239.

Saad, G. (1995). The importance of a decision versus the cognitive cost of using a heuristic when choosing between equally-valued alternatives. Proceedings of the Society for Consumer Psychology Conference, p. 41-48.

Refereed Conference Presentations

Saad, G., Tifferet, S., Meiri, M., & Ido, N. Gift-giving at Israeli weddings as a function of genetic relatedness and maternal lineage. NorthEastern Evolutionary Psychology Society Conference, hosted at Plymouth State University, Plymouth, NH, April 27-29, 2012.

Saad, G.  Evolutionary Business and Consumption. Applied Evolutionary Psychology Society (AEPS) Workshop, Plymouth State University, Plymouth, New Hampshire, April 26, 2012.

Stenstrom, E., Saad, G., Nepomuceno, M., & Mendenhall, Z.  Romance and costly signals: The influence of relationship security on conspicuous consumption and risk-taking.  Presented by Eric Stenstrom at the Society for Consumer Psychology Conference (SCP); Las Vegas, NV, February 2012.

Stenstrom, E., & Saad, G. Menstrual cycle on gift-giving proclivities. Presented by Eric Stenstrom at the Society for Consumer Psychology Conference (SCP); Las Vegas, NV, February 2012.

Stenstrom, E., Saad, G., Nepomuceno, M., & Mendenhall, Z. Testosterone and Context-specific Risk: Digit Ratios as Predictors of Recreational, Financial, and Social Risk-taking. Presented by E. Stenstrom at the Second Annual Graduate Research Exposition, John Molson School of Business, Concordia University, November 18, 2010.

Saad, G. & Stenstrom, E. The Effects of the Menstrual Cycle on Food and Appearance-Related Consumption. Presented by E. Stenstrom at the Association for Consumer Research Conference, Jacksonville, FL, October 2010.

Stenstrom, E., Saad, G., Nepomuceno, M., & Mendenhall, Z. Testosterone and Context-Specific Risk: Digit Ratios as Predictors of Recreational, Financial, and Social Risk-Taking Proclivity. Presented by Z. Mendenhall at the Association for Consumer Research Conference, Jacksonville, FL, October 2010.

Saad, G., & Gill, T. The Framing Effect Viewed Via an Evolutionary Lens. Presented by E. Stenstrom (on behalf of Gad Saad & Tripat Gill) at the Human Behavior and Evolution Society Annual Conference (HBES), Eugene, OR, June 2010.

Saad, G., & Stenstrom, E. The Effects of the Menstrual Cycle on Consumption. Presented by E. Stenstrom at the Human Behavior and Evolution Society Annual Conference (HBES), Eugene, OR, June 2010.

Saad, G., & Stenstrom, E. Menstrual Cycle Effects on Consumption Desires, Product Usage, and Purchasing Behaviors. Presented by E. Stenstrom at the HEC Student Conference on Business Research, Montreal, QC, May 7-8, 2010.

Domain-Specific Contamination: Pathogen, Moral, and Sexual Disgust across Marketing Contexts. Presented by E. Stenstrom, based on the Master’s thesis proposal of Zack Mendenhall, supervised by Gad Saad. McGill University Doctoral Marketing Symposium, Montreal, QC, April 9, 2010.

Saad, G., & Stenstrom, E. Menstrual cycle effects on consumption desires, product usage, and purchasing behaviors. Presented by E. Stenstrom at the Annual Graduate Research Exposition, John Molson School of Business, Concordia University, November 12, 2009

Nepomuceno, M., Saad, G., Stenstrom E., & Mendenhall, Z. Digit length ratio predicts attitudes towards product categories in women. Presented by M. Nepomuceno at the Annual Graduate Research Exposition, John Molson School of Business, Concordia University, November 12, 2009.

Saad, G., & Boezio, A. Does the color of a drink affect its perceived sweetness? Presented by Alessandra Boezio at the Annual Graduate Research Exposition, John Molson School of Business, Concordia University, November 12, 2009.

Nepomuceno, M., Saad, G., Stenstrom, E., & Mendenhall, Z. Finger Length Ratio and Attitudes Towards Several Product Categories. Presented by Marcelo Nepomuceno at the Association for Consumer Research Conference, Pittsburgh, Pennsylvania, October 2009.

Garcia, J. R., Geher, G., Crosier, B., Saad, G., Gambacorta, D., Johnsen, L., & Pranckitas, E. The Interdisciplinarity of Evolutionary Approaches to Human Behavior: A Key to Survival in the Ivory Archipelago. Presented by Ben Crosier at the International Society for Human Ethology Summer Institute on Evolution and Human Behavior, hosted by the University of Maine at Orono, July 5-9, 2009.

Garcia, J. R., Geher, G., Crosier, B., Saad, G., Gambacorta, D., Johnsen, L., & Pranckitas, E. The Interdisciplinarity of Evolutionary Approaches to Human Behavior: A Key to Survival in the Ivory Archipelago. Presented by Ben Crosier at the NorthEastern Evolutionary Psychology Society Conference, hosted by State University of New York at Oswego, July 9-12, 2009.

Garcia, J. R., Geher, G., Crosier, B., Saad, G., Gambacorta, D., Johnsen, L., & Pranckitas, E. The Interdisciplinarity of Evolutionary Approaches to Human Behavior: A Key to Survival in the Ivory Archipelago. Presented by Ben Crosier at the Human Behavior and Evolution Society Annual Conference, hosted by California State University at Fullerton, May 27-31, 2009.

Stenstrom, E., Saad, G., Nepomuceno, M., & Mendenhall, Z. Digit Length Ratios and Conspicuous Consumption. Presented by Zack Mendenhall at the NorthEastern Evolutionary Psychology Society Conference, hosted by State University of New York at Oswego, July 9-12, 2009.

Nepomuceno, M., Saad, G., Stenstrom, E., & Mendenhall, Z. Finger Length Ratio and Attitudes Towards Various Product Categories. Presented by Marcelo Nepomuceno at the NorthEastern Evolutionary Psychology Society Conference, hosted by State University of New York at Oswego, July 9-12, 2009.

Stenstrom, E., Saad, G., Nepomuceno, M., & Mendenhall, Z. Prenatal Androgens and Domain-Specific Risk: Digit Ratio Predicts Financial, Recreational, Social, and Ethical Risk-Taking Propensity. Presented by Eric Stenstrom at the Human Behavior and Evolution Society Annual Conference, hosted by California State University at Fullerton, May 27-31, 2009.

Nepomuceno, M., Saad, G., Stenstrom, E., & Mendenhall, Z. Finger Length Ratio and Attitudes Towards Several Product Categories. Presented by Marcelo Nepomuceno at the Human Behavior and Evolution Society Annual Conference, hosted by California State University at Fullerton, May 27-31, 2009.

Saad, G. The Darwinian Roots of Consumption. Darwin’s Reach: Celebrating Darwin’s Legacy Across the Disciplines, held at Hofstra University, March 12-14, 2009.

Saad, G., Stanton, A. A., Lee, N., Senior, C., & Butler, M. J. Evolutionary neurobusiness. Presented by Angela A. Stanton at the NeuroPsychoEconomics Conference, Munich, Germany, October 9-10, 2008.

Saad, G., & Gill, T. Framing effects when evaluating prospective suitors: An adaptationist perspective. Special session: Decision making through the lens of evolutionary psychology. American Psychological Association 116th Annual Convention, Boston, August 14-17, 2008.

Saad, G., & Vongas, J. Conspicuous consumption and male physiology: An evolutionary perspective. Presented by J. Vongas at the Deuxième Conférence Etudiante de Recherche en Gestion, HEC-Montreal, April 18-19, 2008.

Saad, G. Optimizing the Customer Experience Through An Understanding of Our Universal Human Nature. How Research Can Improve Customer Experience: Bell University Laboratories’ 5th annual conference, Toronto, Canada, June 2007.

Saad, G., & Stenstrom, E. The Research Productivity and Associated Influence of Canadian-Based Marketing Academics: A Pilot Study. Administrative Sciences Association of Canada Conference. Presented by E. Stenstrom, Ottawa, Canada, June 2007.

Saad, G., & Vongas, J. The Effects of Conspicuous Consumption on Testosterone. Human Behavior and Evolution Society Annual Conference. Presented by J. Vongas, Williamsburg, VA, May-June 2007.

Saad, G. Infusing Evolutionary Theory Into the Teaching of Consumer Behavior. The Spirit of Inquiry Conference, Concordia University, Montreal, Canada, May 2007.

Saad, G., Sejean, R., & Cherkas, L. The Genetic Underpinnings of Decision-Making Styles: A Twins Study. 10th Biennial Behavioral Decision Research in Management Conference, Santa Monica, CA, June 2006.

Gill, T., & Saad, G. Sex Differences in Framing Effects: An Evolutionary Perspective. 10th Biennial Behavioral Decision Research in Management Conference, Santa Monica, CA, June 2006.

Saad, G., & Sejean, R. A Unified Sequential Mate Selection Model. Human Behavior and Evolution Society Annual Conference, Philadelphia, PA, June 2006.

Saad, G., & Sejean, R. A Process-Tracing Interface for Studying Attribute-Based and Alternative-Based Sequential Sampling. Presented by R. Sejean at the Annual Meeting of the Psychometric Society, Montreal, Canada, June 2006.

Saad, G. Homo consumericus: The Evolutionary Roots of Consumption Phenomena. Society for Consumer Psychology Conference, Miami, Florida, February 2006.

Gill, T., & Saad, G. Are Framing Effects Context-General or Context-Specific? An Evolutionary Psychology Perspective. Presented by T. Gill at the Society for Judgment and Decision Making Conference, Toronto, Ontario, November 2005.

Saad, G. Are Consumers Biological Beings? No, If You Ask Consumer Scholars. Human Behavior and Evolution Society Annual Conference, Austin, Texas, June 2005.

Saad, G., Sejean, R., & Leydesdorff, L. Quantifying the Consilience of Disciplines via Scientometric Techniques: An Analysis of the Intellectual Structures of Evolutionary Psychology and Consumer Behavior. Human Behavior and Evolution Society Annual Conference, Austin, Texas, June 2005.

Saad, G., & Gill, T. Sex-Specific Triggers of Envy: An Evolutionary Perspective. Human Behavior and Evolution Society Annual Conference, Austin, Texas, June 2005.

Saad, G. Understanding Popular Culture Via Evolutionary Psychology: The Case of Song Lyrics. National Meeting of the Popular Culture/American Culture Associations, San Diego, California, March 2005.

Saad, G. Evolutionary Psychology and Why Sex in Advertising is a Universal. Part of a special session entitled “A World of Differences – Using Sexy Advertising” organized by Professors Stephen Holden and Marilyn Jones for the AMS Cultural Perspectives on Marketing Conference, Puebla, Mexico, September 2004. (paper presented by Stephen Holden on my behalf)

Saad, G., Gill, T., & Nataraajan, R. The Effects of Birth Order on Consumer Behavior. Presented by T. Gill at the Human Behavior and Evolution Society Annual Conference, Rutgers University, June 2002.

Saad, G., & Gill, T. Consilience in Consumer Behavior: Adopting Evolutionary Psychology as the Integrative Framework. Human Behavior and Evolution Society Annual Conference, London, England, June 2001.

Saad, G., & Eba, A. Sex Differences When Rejecting Potential Mates. Human Behavior and Evolution Society Annual Conference, London, England, June 2001.

Eba, A., & Saad, G. Sex Differences in Mating Preferences As a Function of Temporal Context of Mating. Human Behavior and Evolution Society Annual Conference, London, England, June 2001.

Saad, G., & Gill, T. Gender Dynamics in the Ultimatum Game: An Evolutionary Psychology Perspective. Part of a panel entitled "Bioeconomics & Evolutionary Psychology" organized by Professors Janet Landa and XT Wang for the European Public Choice Society Meetings, Paris, France, April 2001.

Kouli, J., & Saad, G. Le Placement de Produits Dans Les Films: Une Comparaison Interculturelle France/Etats-Unis. Presented by J. Kouli. Congrès Association Française de Marketing. Montreal, Quebec, May, 2000.

Laroche, M., Saad, G., Cleveland, M., & Browne, E. Test of the Selectivity Model in the Context of In-Store Consumer Information Search Strategies for a Christmas Gift. Presented by M. Laroche. Society for Consumer Psychology Conference, San Antonio, Texas, February, 2000.

Boyle, P., & Saad, G. Decision Strategies for Expert and Novice Consumers. Presented by P. Boyle. Allied Academics International Conference, Las Vegas, Nevada, October, 1999.

Saad, G., & Gill, T. Gender Dynamics in the Ultimatum Game. Society for Consumer Psychology Summer Conference (in association with the American Psychological Association), August 1999, Boston, MA. Part of a special session organized by G. Saad entitled “Applications of Evolutionary Psychology in Decision Making”.

Saad, G., & Eba, A. Search Behavior When Choosing a Mate. Society for Consumer Psychology Summer Conference (in association with the American Psychological Association, August 1999), Boston, MA. Presented by A. Eba. Part of a special session organized by G. Saad entitled “Applications of Evolutionary Psychology in Decision Making”.

Saad, G., & Gill, T. Do Men and Women Offer Gifts for the Same Reasons? Society for Consumer Psychology Summer Conference (in association with the American Psychological Association, August 1999), Boston, MA. Presented by T. Gill. Part of a special session organized by G. Saad entitled “Applications of Evolutionary Psychology in Decision Making”.

Saad, G., & Gill, T. Gender Differences in Resource Allocation Problems. The Eighth International Conference on Social Dilemmas, Zichron-Yaakov, Israel, July 1999.

Reid, S., & Saad, G. The Roots of Innovation: A Pilot Study Investigating the Decision Processes of "Gatekeepers" for Radical Innovations in High-Tech Organizations. Administrative Sciences Association of Canada Conference Conference, presented by S. Reid and G. Saad, June 1999 (St-John, NB).

Russo, J. E., & Saad, G. Consumer Choice as a Process of Discrimination. Administrative Sciences Association of Canada Conference, June 1999 (St-John, NB).

Stayman, D. M., & Saad, G. The Influence of Order Effects in Advertising Repetition. Presented by D. Stayman at the Society for Consumer Psychology Conference, St. Petersburg, Florida, February 1999.

Saad, G., & Ho, L. The Effects of Individualism-Collectivism Orientation on Brainstorming: A Comparison of Canadian and Taiwanese Samples. Comparing Cultures- Dimensions of Culture in a Comparative Perspective, Tilburg University, The Netherlands, April 2001. Also presented at the Multicultural Marketing Conference, Montreal, Canada, September 1998.

Saad, G., & Boyle, P. Does Expertise Moderate the Reevaluation of Previously-Acquired Information in a Sequential Choice Task? INFORMS Meetings, Seattle, Washington, October 1998.

Saad, G. The Role of Attribute Importance in Sequential Consumer Choice. Association for Consumer Research, Montreal, Canada, October 1998.

Saad, G., & Ho, L. The Effects of Individualism-Collectivism Orientation on Brainstorming: A Comparison of Canadian and Taiwanese Samples. Comparing Cultures- Dimensions of Culture in a Comparative Perspective, Multicultural Marketing Conference, Montreal, Canada, September 1998.

Saad, G., & Boyle, P. When Do Experts Close Up Shop? A Study of the Use of Sequential Information in a Purchase Decision. Marketing Science Conference, Fontainebleau (France), July 1998.

Saad, G. Online Reevaluations of Attribute Information in Sequential Consumer Choice. Academy of Marketing Science Conference, Norfolk, Virginia, May 1998.

Saad, G. DSMAC: A Dynamic Interface for Investigating Sequential MultiAttribute Choices. Society for Computers in Psychology, Philadelphia, Pennsylvania, Nov. 1997.

Laroche, M., Saad, G., Kim, C., & Browne, E. A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift. Symposium on Retail and Service Environment Atmospherics Research. Montreal, Canada, October 1997.

Saad, G. Information Reacquisition in Sequential Consumer Choice. Association for Consumer Research, Denver, Colorado, October 1997.

Saad, G. Pros and Cons of Setting-Up a Virtual Laboratory on the Internet Using the DSMAC Process-Tracing Interface, International Conference on Multimedia Technology, Hong Kong, December 1996.

Saad, G. Adapting to Time Pressure in a Multiattribute Optional Stopping Task, XXVI International Congress of Psychology, Montreal, Canada, August 1996.

Saad, G. The SMAC Interface: A Data Collection Tool for Investigating Sequential MultiAttribute Choices, Society for Computers in Psychology Conference, Los Angeles, California, November 1995.

Saad, G. Attribute Ranks: Determinants of Information Acquisition Order, International Association for Research in Economic Psychology Conference, Bergen, Norway, August 1995.

Saad, G. The Importance of a Decision versus the Cognitive Cost of a Heuristic when Choosing Between Equally-Valued Alternatives, Society for Consumer Psychology Conference, San Diego, California, February 1995.

Saad, G., & Stayman, D. M. Varying Multiple Executions in an Advertising Campaign String Length and Other Factors, American Psychological Association Conference, Los Angeles, California, August 1994. Also presented at the Society for Consumer Psychology Conference, St-Petersburg, Florida, February 1994.

Saad, G., & Stayman, D. M. Varying Multiple Executions in an Advertising Campaign String Length and Other Factors, American Psychological Association Conference, Los Angeles, California, August 1994. Also presented at the Society for Consumer Psychology Conference, St-Petersburg, Florida, February 1994.

Saad, G., & Russo, J. E. Stopping Policies in Sequential Decision Making, Fourteenth Subjective Probability, Utility and Decision Making Conference, Aix-en-Provence, France, August 1993. Also presented at the Society for Judgment and Decision Making Conference, Washington, D.C., November 1993.

Saad, G., & Stayman, D. M. Factors Moderating the Effective Use of Sequencing Strategies, American Academy of Advertising Conference, Montreal, Canada, April 1993.

Saad, G. Importance of a Decision versus Cognitive Cost of Using a Heuristic, Behavioral Decision Research in Management Conference, UC-Berkeley, May 1992.

Invited Research Talks and Workshops

Hampden-Sydney College, Political Economy Lecture Series (April 2012)

Cornell University (Johnson Graduate School of Management) (April 2012)

Sir Wilfrid Laurier University (doctoral seminar in consumer behavior) [via Skype] (March 2012)

McGill University (advanced biology course “Evolution & Society”) (November 2011)

Chapman University (Economic Science Institute) (September 2011)

Clarkson University (Arts and Science Public Lecture) (April 2011)

TEDxConcordia (February 2011)

McGill University (doctoral seminar in decision neuroscience) (June 2010)

University of Guelph (Philosophy Department) (March 2009)

Concordia University (Science College Public Lecture): Introductory remarks prior to Dr. David Sloan Wilson’s talk (March 2009)

University of Michigan (Ross School of Business) (Spring 2008)

University of Michigan (Decision Consortium Seminar; Psychology Department) (Spring 2008)

Bishop’s University (Provigo Lecture; endowed speaker series) (Winter 2008)

University of Arizona (endowed lecture on my 2007 book) (Winter 2008)

University of Arizona (lecture on my experiences as an iconoclastic interdisciplinarian) (Winter 2008)

University of Arizona (lecture on the use of bibliometric indices) (Winter 2008) [All three talks hosted by the Norton School]

Concordia University (Back-to-School Faculty Showcase: Alumni event) (Winter 2008)

Central Michigan University (jointly hosted by Psychology and Marketing) (Spring 2007)

Indiana University (Cognitive Science Colloquium Series) (Spring 2007)

Indiana University-Purdue University at Indianapolis (School of Informatics) (Spring 2007)

McGill University (Desautels Faculty of Management) (Fall 2006)

University of New Mexico (Human Evolutionary Behavioral Sciences) (Fall 2006)

SUNY-Binghamton (Evolutionary Studies Program) (Fall 2005)

University of Houston (Bauer School of Business) (Winter 2004)

University of California-Santa Barbara (Developmental and Evolutionary Psychology Area) (Winter 2003)

Simon Fraser University (Vancouver, Canada) (Spring 2003)

University of California-Los Angeles (Center for Behavior, Evolution, and Culture) (Spring 2003)

University of Southern California (Marshall School of Business) (Summer 2002)

University of California-Irvine (Graduate School of Management) (Winter 2002)

Max Planck Institute for Human Development (institute-wide talk; Berlin) (Spring 2001)

Adaptive Behavior and Cognition Group (at the Max Planck Institute) (Spring 2001)

Cornell University (Statler School) (Spring 2001)

Australian Graduate School of Management (Winter 2001)

Victoria University (Wellington, New Zealand) (Winter 2001)

INSEAD (Fontainebleau, France) (Summer 1999; presented by D. Stayman)

HEC-Montreal (Spring 1998)

Central Washington University (Spring 1998)

Cornell University (Spring 1998)

McGill University (Faculty of Management) (Spring 1997)

University of Colorado (Spring 1997; presented by D. Stayman)

University of Rochester (Fall 1993)

ESSEC (Cergy-Pontoise, France) (Fall 1993)

INSEAD (Fontainebleau, France) (Fall 1993)

Harvard University (Fall 1993)

Concordia University (Fall 1993)