What is Marketing?Marketing is a process that creates customer interest in products or services. Marketing can deliver satisfaction and value to customers while yielding profitable returns to firms. Marketing contributes greatly to the success of most organizations, and has existed for centuries.
Why study Marketing at Concordia?The Marketing curriculum ensures that students are up-to-date and fully equipped with the knowledge, skills and attitudes suitable for marketplace success in the twenty-first century. The program’s applied “how to” approach greatly enhances student employability upon graduation. Furthermore, the program prepares graduates to start new enterprises to ensure Canada’s future and economic well-being.
What potential skills will I acquire pursuing a marketing degree?
- Be knowledgeable about current marketing theories and practices
- Identify the right questions to ask when tackling a marketing problem
- Learn which information is needed to solve a marketing problem
- Develop the ability to adapt to a constantly changing marketing environment
- Become a service professional and develop your personal selling skills
- Develop your capacity to work both independently and as part of a team
- Hone your communications skills
- Learn the skills that are required to analyze market metrics and other types of marketing data
What are the potential career options I have with an education in marketing?
- Market research analyst
- Consumer analyst
- Product or brand management
- Professional selling and sales management
- Media buyer/planner/analyst
- Account executive (advertising)
- Not-for-profit marketer (e.g., arts marketing, church marketing)
- Retailing specialist (buyer or manager)
- E-commerce manager
- Customer services manager
- Marketing communications coordinator
- Business to business marketers, Service professionals
- Relationship marketing specialist
- Social Media specialists and other combined specializations related to service, communication or products in different networks
For more information on employers, types of jobs requiring an education in management and skills required for a career in management, visit Career Management Services: What to do with my degree in Management.
Did you know that the Marketing Department offers a Co-op Program?Students in the JMSB Marketing Co-op Program complete three 12 to 17 week paid work terms as part of their Bachelor of Commerce studies.
Here are just a few of the benefits of participating in the Co-op Program:
- Get marketing-related work experience on your resume
- Discover the type of work you’d like to do
- Apply class material to real-world marketing situations
- Build a network of colleagues and potential employers
- You may get hired by a co-op employer on a full-time basis after graduation
What Are The Marketing Co-Op Students Saying?"I think I learned more about where I want to be in the future, what type of company I fit in at. I found it to be very in tune with my creative side and the freedom that they trusted me with only made we want to work harder to impress them."
"I still cannot believe how much this internship changed my entire career. I finally found an industry and a company which I fell in love with. I am in love with my projects, department, organization and the industry as a whole."
"The work term really opened my eyes to the variety of jobs that are in the field of marketing and in being exposed to these various areas I have been able to gain a lot of hands-on knowledge and experience."
Get more information about the Marketing Co-op Program.
Get Involved with Organizations at Concordia
Throughout the year, our goal is to keep all of the students at the John Molson School of Business aware of the important things that are going on in the Marketing world. Our mission is to innovate and to off er new and improved events that will educate and enlighten our students about the diff erent career branches that Marketing can lead to. From networking cocktails to case competitions, the John Molson Marketing Association constantly works towards offering a variety of events that students can get involved in. Doing so, students can truly enhance their university experience, stand out and make their mark.
Concordia Entrepreneurship Management Association (CEMA) | Students in Free Enterprise (SIFE)Since 2002, SIFE Concordia has been a not-for-profit student-run organization serving the interests of management students on campus. SIFE works to develop student’s skills, enhance the overall quality of the university experience and expand students career potential. With the support of their sponsors, the Business School and the University, SIFE Concordia is able to run a variety of projects, from running an apprentice program for Concordia, McGill and HEC, to teaching sustainable actions to a group of elementary students on the island of Montreal.
- Happening Marketing
- Defi Marketing
- La Releve Publicitaire
Meet Members of the Marketing DepartmentThe JMSB Department of Marketing advances knowledge through teaching, research, and service. We offer our undergraduate and graduate students superior education that is both timely and relevant and conduct highly respected research. We serve the academic, business and non-profit communities in a manner that both supports and leverages our teaching and research activities and capabilities.
|Name||Area of Interest|
|Arsel, Zeynep||Brands, Consumer Identity Construction, Qualitative Research Methods, Secondary Markets, Social Media
|Barbieri, Bryan||Customer-centric organizations, Marketing competence assessment, Marketing mindset, Strategic marketing
|Bodur, H. Onur||Consumer decision making, its managerial and public policy implications, Post-purchase decision processes, Reference dependence of consumer decisions, Self control in consumption, Social influences on individual and joint consumer decisions
|Buyukkurt, B. Kemal||Assessment of subjective probability distributions and their use in probabilistic decision support systems in marketing, Consumer and management judgments under uncertainty, Perceptual mapping, Probabilistic choice models
|De Brentani, Ulrike||Front End of the innovation process, Global new product development, New product and service development/innovation, New product screening in the early stages of product development, Product/service marketing in the business-to-business sector
|Grohmann, Bianca||Branding, Consumer psychology, Multi-sensory marketing, Retailing, Scale development
|Katsanis, Lea||Advertising, Branding, Marketing strategy, Pharmaceutical marketing, Personal Selling , Sales Management, Social Media
|Kim, Hakkyun||Consumer judgment and decision making related to; Interplay of affect and cognition; Temporal distance; Counterfactual thinking; Brand Extension; Cross-Cultural differences; Stereotypes
|Laroche, Michel||Advertising management, Consumer behaviour, Marketing communications, Marketing strategy, Multidisciplinary research, Research methodology, Retailing
|Le Bel, Jordan||Eating behaviour, Food and wine marketing, Hedonic and aesthetic consumption, Impact of pleasure on consumption decisions and behaviours, Internet branding strategies
|Li, Tieshan||Models of market competition and strategy, retailer location strategy, applied econometrics and demand estimation
|Lim, Jooseop||Advertising effects, Econometric and statistical marketing models (Time series, Brand choice, Hidden markov, Finite mixture models), Internet marketing, Pricing and sales promotion
|Paulin, Michèle||Business-to-business services, Relationship marketing, Service management and marketing
|Ross, Christopher A.||Entrepreneurship and marketing education in developing countries, Marketing and development
|Saad, Gad||Advertising, Consumer behaviour, Evolutionary psychology, Psychology of decision making
|Simpkins, Harold J.||Advertising, Integrated marketing Communications, Internet marketing, Web-based course development
|Thakor, Mrugank V.||Services Marketing and Management/Retailing, Brand & Product Strategy, Social Marketing, Public Policy
|Walsh, Darlene||Automatic Evaluations, Consumer Behaviour, Goal Pursuit, Self-Regulation
Curriculum for Undergraduate Marketing Degree
- All Business courses are 3 credits in length.
- All BComm students are required to declare a Major.
- Students can declare a business double major in the BComm program, replacing any previously declared business minor. The John Molson School of Business may impose quotas on some majors.
- The information above is strictly for the 90-credit program.
- To review the course requirements for your year of entry in the program please refer to the course calendar or degree worksheet for that year.
Visit the Marketing Department online...
Discover the Marketing Co-op ProgramStudents in the JMSB Marketing Co-op Program complete work terms as part of their Bachelor of Commerce studies. Find out more...
Contact UsGeneral questions about the Marketing program should be directed to the Undergraduate Office.
JMSB Undergraduate Student Affairs OfficeGeneral Information
Phone: 514-848-2424, ext. 2721
Office: MB 4.201
JMSB Academic Advising
For current Concordia students only
Phone: 514-848-2424, ext. 2721
International Students OfficeFor current and newly admitted International students seeking help with documentation
Phone: 514-848-2424, ext. 3515
Admissions Information, Birks Student Service CentrePhone: 514-848-2424, ext. 2668