Marketing

What is Marketing?

Marketing is a process that creates customer interest in products or services. Marketing can deliver satisfaction and value to customers while yielding profitable returns to firms. Marketing contributes greatly to the success of most organizations, and has existed for centuries.

Why study Marketing at Concordia?

The Marketing curriculum ensures that students are up-to-date and fully equipped with the knowledge, skills and attitudes suitable for marketplace success in the twenty-first century. The program’s applied “how to” approach greatly enhances student employability upon graduation. Furthermore, the program prepares graduates to start new enterprises to ensure Canada’s future and economic well-being.

What potential skills will I acquire pursuing a marketing degree?

What are the potential career options I have with an education in marketing?

For more information on employers, types of jobs requiring an education in management and skills required for a career in management, visit Career Management Services: What to do with my degree in Management.

Did you know that the Marketing Department offers a Co-op Program?

Students in the JMSB Marketing Co-op Program complete three 12 to 17 week paid work terms as part of their Bachelor of Commerce studies.

Here are just a few of the benefits of participating in the Co-op Program:

What Are The Marketing Co-Op Students Saying?

"I think I learned more about where I want to be in the future, what type of company I fit in at. I found it to be very in tune with my creative side and the freedom that they trusted me with only made we want to work harder to impress them."

"I still cannot believe how much this internship changed my entire career. I finally found an industry and a company which I fell in love with. I am in love with my projects, department, organization and the industry as a whole."

"The work term really opened my eyes to the variety of jobs that are in the field of marketing and in being exposed to these various areas I have been able to gain a lot of hands-on knowledge and experience."

Get more information about the Marketing Co-op Program.

Get Involved with Organizations at Concordia

John Molson Marketing Associtation (JMMA)

Make your mark. That is what the John Molson Marketing Association wants to put forth. We encourage individuality and want students to embrace and promote their uniqueness while we offer the tools to help them market themselves. The John Molson Marketing Association consists of a group of devoted students who use their creativity to organize multiple social and academic events to expose each student to professionals of the marketing industry and encourage networking interaction with fellow students as well as with influential people in the business world. We are motivated to give you the tools to excel in the business world both professionally and socially.

Throughout the year, our goal is to keep all of the students at the John Molson School of Business aware of the important things that are going on in the Marketing world. Our mission is to innovate and to off er new and improved events that will educate and enlighten our students about the diff erent career branches that Marketing can lead to. From networking cocktails to case competitions, the John Molson Marketing Association constantly works towards offering a variety of events that students can get involved in. Doing so, students can truly enhance their university experience, stand out and make their mark.

John Molson Sports Marketing Committee (JMSM)

JMSM is a student-run committee within the John Molson School of Business (Concordia University) that aims to provide meaningful experiences and enhance the university life of undergraduate JMSB students who are interested in the sports-business industry. The student group plans several events throughout the year as well as their signature event; the Sports Marketing conference. Whether you're an aspiring sports agent looking to expand your business knowledge, a marketing enthusiast looking to specialize, or just a sports fanatic; get involved with JMSM and make your university life that much more valuable and enjoyable!

Concordia Entrepreneurship Management Association (CEMA) | Students in Free Enterprise (SIFE)

Since 2002, SIFE Concordia has been a not-for-profit student-run organization serving the interests of management students on campus. SIFE works to develop student’s skills, enhance the overall quality of the university experience and expand students career potential. With the support of their sponsors, the Business School and the University, SIFE Concordia is able to run a variety of projects, from running an apprentice program for Concordia, McGill and HEC, to teaching sustainable actions to a group of elementary students on the island of Montreal.

John Molson Competition Program (JMCC)

Each year, 45 men and women are chosen to represent JMSB in regional, national and international case competitions. The competitions are in various disciplines such as finance, management, marketing, accounting, MIS, human resources, tax, strategy, entrepreneurship, ethics and labour arbitration. The following are some of the marketing related case competitions that JMSB students have competed in:

John Molson Sustainable Business Group (JSG)

The mission of John Molson Sustainable Business Group (JSG) is to provide students at the John Molson School of Business (JMSB) with the resources to effectively and professionally incorporate sustainability in their pursuit of becoming ecologically aware, socially just, and economically responsible business leaders.

Meet Members of the Marketing Department

The JMSB Department of Marketing advances knowledge through teaching, research, and service. We offer our undergraduate and graduate students superior education that is both timely and relevant and conduct highly respected research. We serve the academic, business and non-profit communities in a manner that both supports and leverages our teaching and research activities and capabilities.

Name	Area of Interest
Arsel, Zeynep	Brands, Consumer Identity Construction, Qualitative Research Methods, Secondary Markets, Social Media
Barbieri, Bryan	Customer-centric organizations, Marketing competence assessment, Marketing mindset, Strategic marketing
Bodur, H. Onur	Consumer decision making, its managerial and public policy implications, Post-purchase decision processes, Reference dependence of consumer decisions, Self control in consumption, Social influences on individual and joint consumer decisions
Buyukkurt, B. Kemal	Assessment of subjective probability distributions and their use in probabilistic decision support systems in marketing, Consumer and management judgments under uncertainty, Perceptual mapping, Probabilistic choice models
De Brentani, Ulrike	Front End of the innovation process, Global new product development, New product and service development/innovation, New product screening in the early stages of product development, Product/service marketing in the business-to-business sector
Grohmann, Bianca	Branding, Consumer psychology, Multi-sensory marketing, Retailing, Scale development
Katsanis, Lea	Advertising, Branding,  Marketing strategy, Pharmaceutical marketing, Personal Selling , Sales Management, Social Media
Kim, Hakkyun	Consumer judgment and decision making related to; Interplay of affect and cognition; Temporal distance; Counterfactual thinking; Brand Extension; Cross-Cultural differences; Stereotypes
Laroche, Michel	Advertising management, Consumer behaviour, Marketing communications, Marketing strategy, Multidisciplinary research, Research methodology, Retailing
Le Bel, Jordan	Eating behaviour, Food and wine marketing, Hedonic and aesthetic consumption, Impact of pleasure on consumption decisions and behaviours, Internet branding strategies
Li, Tieshan	Models of market competition and strategy, retailer location strategy, applied econometrics and demand estimation
Lim, Jooseop	Advertising effects, Econometric and statistical marketing models (Time series, Brand choice, Hidden markov, Finite mixture models), Internet marketing, Pricing and sales promotion
Paulin, Michèle	Business-to-business services, Relationship marketing, Service management and marketing
Ross, Christopher A.	Entrepreneurship and marketing education in developing countries, Marketing and development
Saad, Gad	Advertising, Consumer behaviour, Evolutionary psychology, Psychology of decision making
Simpkins, Harold J.	Advertising, Integrated marketing Communications, Internet marketing, Web-based course development
Thakor, Mrugank V.	Services Marketing and Management/Retailing, Brand & Product Strategy, Social Marketing, Public Policy
Walsh, Darlene	Automatic Evaluations, Consumer Behaviour, Goal Pursuit, Self-Regulation

Curriculum for Undergraduate Marketing Degree

Core	Marketing Major	Electives
COMM 210	MARK 301 - Management Marketing II	12 credits taken from outside the John Molson School of Business
COMM 212	MARK 302 - Marketing Research
COMM 215	MARK 305 - Consumer Behaviour
COMM 217	MARK 495 - Strategic Marketing Planning
COMM 220	+ 12 additional credits chosen from any of the following Marketing courses:	Remaining 12 elective credits from any faculty or one of the offered Business Minors
COMM 222	MARK 451 - Marketing of Services Watch the video
	MARK 452 - Strategic Internet Marketing
COMM 224	MARK 453 - Advertising
COMM 225	MARK 454 - Personal Selling and Sales Management
COMM 226	MARK 455 - Direct-Response Marketing
COMM 305	MARK 460 - Integrated Marketing Communications
COMM 308	MARK 462 - Environment of World Business
COMM 315	MARK 463 - Retailing
COMM 320	MARK 465 - International Marketing Management
COMM 401	MARK 480 - Customer Service Excellence
	MARK 485 - Business-to-Business Marketing Watch the video
	MARK 486 - Product Strategy and Innovation
	MARK 491 - Special Topics Seminar
	MARK 491A
	MARK 492 - Cross-Cultural Communications and Management
Total: 42 credits	Total: 24 credits	Total: 24 credits

Notes: