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Shimi Naurin Ahmad

Shimi Naurin Ahmad
PhD anticipated March 2013
MEng, Electrical Engineering, Concordia University, Canada
BEng, Bangladesh Institute of Technology , Bangladesh

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Shimi Naurin Ahmad is a PhD candidate in marketing at the John Molson School of Business. Her research interests are in the area of online Marketing. Specifically, she  uses quantitative methods (text mining and other techniques) to understand consumer behavior. Over the course of her doctoral studies, she has received scholarships and grants, such as a provincial scholarship (FQRSC), a Bell Center Research Award.  She has presented her work at several conferences, such as AMA Advanced Research Technique forum, Academy of Marketing Science Annual Conference. She has also received the Best Student Paper Award at the International Academy of Business Discipline 2012 conference. In addition, her manuscript dealing with brand categorization is under second round of review at the Journal of Business Research.


Research Interests

  • Consumer Behavior
  • Text Mining and Data Mining
  • User Generated Content
  • Marketing strategy
  • Pricing

Dissertation

Emotions and Topics in Online WOM: Application of Latent Semantic Analysis

Selected Research

Conference Proceedings

  • Ahmad, Shimi N. (2012), "Online and Offline Retail Competition: The Effect of Reduced Online Disutility Cost and Price Discount ," Proceedings of the Internal Academy of Business Discipline, Vol. 19 (Awarded as the best paper in the track)

Publications

  • Ahmad, Shimi N. and Marie-Odile Richard (2011), “Understanding Consumer’s Brand Categorization in the Foreign Markets: An Application of Fuzzy Rule Based Classification System,” under second review at the Journal of Business Research.

Working Paper

  • Ahmad, Shimi N. and Michel Laroche, "How Do Fine-Grained Emotion Affect Helpfulness Vote of a   Product Review? Evidence from User Generated Content Using Latent Semantic Analysis,” (Writing stage)
  • Ahmad, Shimi N. and Michel Laroche, “Understanding Conceptual Differences among Reviews using Latent Semantic Analysis” writing stage.
  • Ahmad, Shimi N. and Michel Laroche, “A Comparative Study of Latent Semantic Analysis and Probabilistic Latent Semantic Analysis on Extracting Topics in Product Reviews” writing stage.
  • Ahmad, Shimi. N., “The Role of Perceived Benefits in online Price Fairness Judgment” Data collection in Progress.

Conference & Seminar Presentations

  • Ahmad, Shimi N. and Marie-odile Richard (September, 2011), “Understanding Consumer’s Brand Categorization in the Foreign Markets: An Application of Fuzzy Rule Based Classification System,” Royal Bank International Research Seminar, Montreal, Quebec, Canada.
  • Ahmad, Shimi N. and Michel Laroche (May, 2012), "How Do Fine-Grained Emotion Affect Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis," 41st Academy of Marketing Science Conference, New Orleans, LA.
  • Ahmad, Shimi N. and Laroche, M. (June, 2012), "A Comparative Study of Latent Semantic Analysis and Probabilistic Latent Semantic Analysis on Extracting Topics in Product Reviews,”  23rd AMA’s Annual Advanced Research Technique (ART) Forum, Seattle, WA.

Teaching

Concordia University, Montréal, Canada
  • Part-time Lecturer - Introduction to Marketing (Summer, 2012)
  • Teaching  Assistant
Northern University, Bangladesh
  • Lecturer - Taught several undergraduate courses (2001-2003)

Selected Honours & Awards

  • Bell Center Research Award
  • Concordia University Alumni Association Award
  • Concordia University Graduate Entrance Award
  • Scholastic Achievement Award for obtaining highest GPA in the Engineering faculty, RUET, 1999
  • Consortium Fellow nominated by John Molson School of Business for the 49th Society for Marketing advances Doctoral Consortium, Memphis, TN, November, 2011
  • Best Paper Award at the International Academy of Business discipline Conference, Long Beach, CA, April, 2012

Scholarships & Funding

  • Doctoral Research Fellowship from FQRSC (Fonds de recherche sur la société et la culture), 2009-2012
  • Commerce and Administration Students' Association (CASA) Research Grant, 2012
  • Bangladesh Govt. Scholarship to pursue B Sc. Engineering (Undergraduate Merit Scholarship for being 26th among 1,00,000 students in Higher Secondary Examination)