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Maryam Tofighi

Maryam Tofighi
PhD anticipated 2015
MSc Marketing, Shahid Beheshti University, Iran, 2007
BSc Marketing, University of Tehran, Iran, 2004

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Maryam Tofighi (MSc,BSc) is a PhD student in marketing at the John Molson School of Business. She obtained both her bachelor degree and master degree in marketing. Her research interests are in the areas of retailing, brand management, corporate social responsibility and consumer behavior.
Research Interests

Research Interests

  • Retailing
  • Private label brands and national brands
  • Corporate social responsibility and public policy
  • Consumer behavior

Conference Proceedings

  • M. Mesgari, M. Tofighi, V. Salamat “Investigating Customers’ Decision to Accept E-banking", IEEE International Conference on Industrial Engineering & Engineering Management 2007 Proceedings, Singapore, December 2007

Career Experience

  • Kalleh Dairy Company, Tehran, Iran, Product manager, Sep 2008-July 2009
  • ITOrbit Company, Tehran, Iran, Marketing and Sale department, June 2007-May 2008