H. Onur Bodur

Director of the Centre for Multidisciplinary Behavioural Business Research (CMBBR) & Associate Professor, Department of Marketing

Dr. Bodur received his MS and PhD in marketing at Virginia Tech and joined Concordia University in 2000. His primary research area is consumer decision-making, and its public policy and marketing implications. His research examines context effects on purchase decisions, goals and social influences on consumer choice, and reference dependent decisions. His research in these areas has implications for pricing, product design, retailing and product placement, communication, e-commerce and promotion of socially responsible consumption and positive health behaviours. He actively supervises research projects at MSc and PhD levels.

Dr. Bodur's research has been funded by SSHRC, FQRSC, John Molson School of Business, Office of Research, Bell, and other private companies. He has presented his work and chaired sessions at internationally renowned academic conferences such as ACR, SCP, EMAC, and Marketing Science. Dr. Bodur's publications appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychology & Marketing. Dr. Bodur has taught at undergraduate and graduate levels and his teaching portfolio includes courses in consumer behavior, marketing management, marketing research, pricing, research methodology, social responsibility and public policy issues in marketing. He is also the co-author of Effective Marketing Research in Canada. Dr. Bodur has been nominated for the best teacher award in the John Molson School of Business multiple times.  He is currently the director of Centre for Multidisciplinary Behavioural Business Research (CMBBR).

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Selected Research

Refereed Journal Articles

Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison (2012), "Shining in the Center: Central Gaze Cascade Effect on Product Choice,” Journal of Consumer Research.

Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in the Virtual World,” Psychology & Marketing, 27(8), August, 741-765.

Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt in Business-to-Consumer Contexts,” Psychology & Marketing, 22(5), 441-457.

Aribarg, Anocha, Neeraj Arora, and H. Onur Bodur (2002), “Understanding the Role of Preference Revision and Concession in Group Decisions ,” Journal of Marketing Research, 39 (3), 336-349.

Bodur, H. Onur, David Brinberg, and Eloïse Coupey (2000), “Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude,” Journal of Consumer Psychology, 9 (1), 17-28.

Books

Zikmund, William G. and H. Onur Bodur (2007). Effective Marketing Research in Canada (2007). 1E. Toronto, ON: Thomson Nelson Canada.

Refereed Conference Proceedings

Bodur, H. Onur, Neeraj Arora, and Noreen Klein (2012), “Integrating Configural Weight Theory and Prospect Theory to Explain Consumer Choice,” in (Ed.), Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal: European Marketing Academy.

Bélisle, Deny and H. Onur Bodur (2012), “Understanding the Role of Bundle Pricing Strategy on Bundle Evaluations,” in SCP Winter 2012 Conference, ed. Anirban Mukhopadhyay and Amitav Chakravarti, Las Vegas, NV: Society for Consumer Psychology (APA).

Bélisle, Deny and H. Onur Bodur (2011), “Designing Attractive Bundle Offers: The Role of Pricing Strategy and Pictorial Presentation Format,” in (Ed.), Advances in Consumer Research, Vol. XXXV, St. Louis, M: Association for Consumer Research.

Bodur, H. Onur and Andrea Kim (2011), “A Slight Suspicion May Destroy a Good Repute: Impact of CSR Strategy on Consumer Responses,” in 2011 Marketing & Public Policy Conference (MPPC), Washington, DC: American Marketing Association.

Bodur, H. Onur and Andrea Kim (2011), “When Spending more on CSR Might Not Mean Doing Better,” in (Ed.), Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia: European Marketing Academy.

Bodur, H. Onur and Andrea Kim (2011), “Impact of Suspicion in CSR Evaluations,” in SCP Winter 2011 Conference, ed. Naomi Mandel and David Silvera, Atlanta, GA: Society for Consumer Psychology (APA).

Bodur, H. Onur, Jean-Francois Belisle and Danielle Mantovani Lucena da Silva (2010), "What Does My Avatar Say About Me? Consumer Self Presentation In Virtual Worlds,” In (Ed.), Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark: European Marketing Academy.

Bélisle, Deny and H. Onur Bodur (2010), "Contextual effects of bundle presentation and pricing strategy on bundle value" in SCP Winter 2010 Conference, ed. Meg Meloy and Adam Duhachek, St. Pete Beach, FL: Society for Consumer Psychology (APA).

European Marketing Academy Conference (EMAC) 2010. June 1-4, 2010, Copenhagen, Denmark. “What Does My Avatar Say About Me? Consumer Self Presentation In Virtual Worlds,” (Co-authored with Jean-Francois Belisle and Danielle Mantovani Lucena da Silva).

Bélisle, Jean-François and H. Onur Bodur (2008), "Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars," in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), "Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life," in 27th Annual Advertising and Consumer Psychology Conference: Virtual Social Identity and Consumer Behavior, ed. Natalie T. Wood and Michael R. Solomon, Philadelphia, PA: American Psychological Association (APA), 16.

Society for Personality and Social Psychology (SPSP) 2008 Annual Meeting, Albuquerque, NM. "Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life," APA (co-authored with Jean-François Bélisle and Jacques Nantel).

Society for Consumer Psychology (SCP) 2008. February 2008, New Orleans, LA. "When are Product Bundles More Attractive? Explaining the Role of Product Contingency Level, Consumption Goals, and Promotional Strategy," (co-authoreed with Deny Bélisle).

Society for Consumer Psychology (SCP) 2008. February 2008, New Orleans, LA. "Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars," (co-authoreed with Jean-François Bélisle).

Bélisle, Jean-François and H. Onur Bodur (2008), "Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars," in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

Bodur, H. Onur and Lissa Matyas (2008), “When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus,” in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

Bodur, H. Onur and Lissa Matyas (2007), “When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus,” In Angela Y. Lee and Dilip Soman (Eds.), Advances in Consumer Research, Vol. XXXV, Valdosta, GA: Association for Consumer Research.

Barlas, Sema and Bodur, H. Onur (2007), "Effects of Social Consumption on Choices: Unintended Concessions," In Cele Otnes (Ed.) European Advances in Consumer Research, Vol: VIII, Provo, UT: Association for Consumer Research.

Association for Consumer Research (ACR) 2007, October 25-28, 2007, Memphis, TN. “When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus,” (Co-authored with Lissa Matyas).

European Association for Consumer Research (EACR) 2007, July 10-14, 2007, Milan, Italy. "Effects of Social Consumption on Choices: Unintended Concessions," (Co-authored with Sema Barlas).

European Marketing Academy Conference (EMAC) 2007. May 22-25, 2007, Reykjavik, Iceland. "“I” have Self-Control, “We” Do Not: Experiential Social Effects on Self-Control,” (Co-authored with Sema Barlas).

Society for Consumer Psychology (SCP) 2006. February 2006, Miami, FL. " Effects of Social Consumption on Individual Choice: Individual and Social Origins of Self-Control,” (Co-authored with Sema Barlas and Lei Huang).

CORS/INFORMS Joint International Conference 2004, May 16-19 2004 The Banff Centre, Banff, Alberta, Canada. “Robustness of Mere Ownership Effect on Product Evaluations and the Moderating Role of Materialism,” (Co-authored with Bianca Grohmann).

Bodur, H. Onur and Bianca Grohmann, (2004) "Goal-Oriented Ad Design: An Investigation of Message Type and Consumption Goal Congruence," in ASAC 2004 Conference, Quebec City, QC.

Coupey, Eloïse, Onur Bodur, and David Brinberg (1998), "Predecision Processes In Consumer Choice: Effects Of Prior Knowledge On Aspects Of Decision Structuring," In Joseph W. Alba and J. Wesley Hutchinson (Eds.), Advances in Consumer Research, Vol. XXV, Denver, CO: Association for Consumer Research.

Refereed Conference Presentations

Society for Consumer Psychology (SCP) 2012. February 16-18, 2012, Las Vegas, NV. “Understanding the Role of Bundle Pricing Strategy on Bundle Evaluations,” (Co-authored with Deny Bélisle).

Association for Consumer Research (ACR) 2011, October 13-16, 2011, St. Louis, Missouri. “Designing Attractive Bundle Offers: The Role of Pricing Strategy and Pictorial Presentation Format,” (Co-authored with Deny Bélisle).

Marketing & Public Policy Conference (MPPC) 2011. June 2011, Washington, DC. “A Slight Suspicion May Destroy a Good Repute: Impact of CSR Strategy on Consumer Responses,” (co-authored with Andrea Kim).

European Marketing Academy Conference (EMAC) 2011. May 24-27, 2011, Ljubljana, Slovenia. “When Spending more on CSR Might Not Mean Doing Better,” (co-authored with Andrea Kim).

North American Congress on Social and Environmental Accounting Research (CSEAR) 2011. May 3-4, 2011, Montreal, Quebec. “Unintended Effects of Corporate Sustainability Efforts: The Consumer Perspective.”

Society for Consumer Psychology (SCP) 2011. February 2011, Atlanta, GA. “Impact of Suspicion in CSR Evaluations,” (Co-authored with Andrea Kim).

European Marketing Academy Conference (EMAC) 2010. June 1-4, 2010, Copenhagen, Denmark. “What Does My Avatar Say About Me? Consumer Self Presentation In Virtual Worlds,” (Co-authored with Jean-Francois Belisle and Danielle Mantovani Lucena da Silva).

78e Congrès annuel de l’ACFAS, 2010. May 10-14, 2010, Montreal, Canada. “Les Avatars en Tant que Sources d'Informations: Perception des Utilisateurs Basée sur Leur Avatar dans les Univers Virtuels” (Co-authored with Jean-François Bélisle).

Society for Consumer Psychology (SCP) 2010. February 2010, St. Pete’s Beach, FL. " Contextual effects of bundle presentation and pricing strategy on bundle value," (co-authored with Deny Bélisle).

Administrative Sciences Association of Canada (ASAC) 2009, June 2009, Niagara, ON. “Assessing the Inter-relatedness Among bundled Products: The Development of Products’ Contingency Scale,” (co-authored with Deny Bélisle).

2008 Minds and Societies Conference, Montreal, QC. "Who Is the User Behind This Avatar? Understanding Personality Impressions’ Formation in Virtual Environments Based on Users’ Avatars," (co-authored with Jean-François Bélisle and Jacques Nantel).

27th Annual Advertising and Consumer Psychology Conference (2008): Virtual Social Identity and Consumer Behavior, Philadelphia, PA. "Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life," APA (co-authored with Jean-François Bélisle and Jacques Nantel).

Society for Personality and Social Psychology (SPSP) 2008 Annual Meeting, Albuquerque, NM. "Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life," APA (co-authored with Jean-François Bélisle and Jacques Nantel).

Society for Consumer Psychology (SCP) 2008. February 2008, New Orleans, LA. "When are Product Bundles More Attractive? Explaining the Role of Product Contingency Level, Consumption Goals, and Promotional Strategy," (co-authoreed with Deny Bélisle).

Society for Consumer Psychology (SCP) 2008. February 2008, New Orleans, LA. "Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars," (co-authoreed with Jean-François Bélisle.

Association for Consumer Research (ACR) 2007, October 25-28, 2007, Memphis, TN. “When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus,” (Co-authored with Lissa Matyas).

European Association for Consumer Research (EACR) 2007, July 10-14, 2007, Milan, Italy. "Effects of Social Consumption on Choices: Unintended Concessions," (Co-authored with Sema Barlas).

European Marketing Academy Conference (EMAC) 2007. May 22-25, 2007, Reykjavik, Iceland. “When Do Consumers Prefer More Choice? Understanding Consumers’ Reactions to Assortment Size,” (Co-authored with Lissa Matyas).

European Marketing Academy Conference (EMAC) 2007. May 22-25, 2007, Reykjavik, Iceland. "“I” have Self-Control, “We” Do Not: Experiential Social Effects on Self-Control,” (Co-authored with Sema Barlas).

European Marketing Academy Conference (EMAC) 2006. May 23-26, 2006, Athens, Greece. "Understanding Self Control in Social Consumption,” (Co-authored with Sema Barlas).

Society for Consumer Psychology (SCP) 2006. February 2006, Miami, FL. " Effects of Social Consumption on Individual Choice: Individual and Social Origins of Self-Control,” (Co-authored with Sema Barlas and Lei Huang).

Marketing Science Conference 2004, June 23-26, 2004, Erasmus University, Rotterdam, Netherlands. "Understanding Reference Point Strength and Its Impact on Consumer Responses" (Abstract accepted, co-authored with Neeraj Arora and Noreen Klein).

Administrative Sciences Association of Canada (ASAC) 2004, June 5-8, 2004, Quebec City, QC. "Goal-Oriented Ad Design: An Investigation of Message Type and Consumption Goal Congruence," (Paper accepted, co-authored with Bianca Grohmann).

CORS/INFORMS Joint International Conference 2004, May 16-19 2004 The Banff Centre, Banff, Alberta, Canada. "Robustness of Mere Ownership Effect on Product Evaluations and the Moderating Role of Materialism," (Co-authored with Bianca Grohmann).

EURO/INFORMS Conference 2003, July 6-10, 2003, Bosphorus University, Istanbul, Turkey. “Business Gifts as a Promotion Tool: An Investigation of Factors Influencing Gift Evaluation and Reactions to Gift Receipt,” (Co-authored with Bianca Grohmann).

EURO/INFORMS Conference 2003, July 6-10, 2003, Bosphorus University, Istanbul, Turkey. “Business Gifts as a Promotion Tool: An Investigation of Factors Influencing Gift Evaluation and Reactions to Gift Receipt,” (Co-authored with Bianca Grohmann).

Bodur, H. Onur, Neeraj Arora, and Anocha Aribarg (2002), "Understanding Preference Revision and Concession in Joint Decisions," In Susan M. Broniarczyk and Kent Nakamoto (Eds.), Advances in Consumer Research, Vol. XXIX, Austin, TX: Association for Consumer Research.

Marketing Science Conference 2001, July 5-8, 2001, University of Mainz, Wiesbaden, Germany. "Reference Price Distribution and Consumer Evaluation of Price" (Co-authored with Neeraj Arora and Noreen Klein).

Association for Consumer Research 2001, October 11-14, 2001, Austin, TX. "Understanding Preference Revision and Concession in Joint Decisions" (Co-authored with Neeraj Arora and Anocha Aribarg).

Marketing Science Conference 2001, July 5-8, 2001, University of Mainz, Wiesbaden, Germany. "Reference Price Distribution and Consumer Evaluation of Price" (Co-authored with Neeraj Arora and Noreen Klein).

Marketing Science Conference 1999, May 20-23, 1999, Syracuse, NY. "Investigating How Consumers Process Multiple Reference Prices," (Co-authored with Neeraj Arora and Noreen M. Klein).

Association for Consumer Research 1997, October, 1997, Denver, CO. "Predecision Processes In Consumer Choice: Effects Of Prior Knowledge On Aspects Of Decision Structuring,"(Co-authored with Eloïse Coupey and David Brinberg).