Visiting Speaker Series
The Centre for Multidisciplinary Behavioural Business Research (CMBBR) visiting speaker presentations provide an opportunity to expand cross-discipline networks in the John Molson School of Business (JMSB) for both faculty members and graduate students. These presentations are open to all members of the JMSB community.
Past Events
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Andrew F. Hayes, Associate Professor of Quantitative Psychology and Associate Professor of Communication, Ohio State UniversityThe Modern Integration of Mediation and Moderation AnalysisMarch 21, 2013 |
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Dr. Pierre Chandon, Professor of Marketing, The L'Oréal Chaired Professor of Marketing Innovation and Creativity & Director, INSEAD Social Sciences Research CentreHow Packaging Makes Us Fat: Volume Estimation Heuristics and Size PreferencesFebruary 27, 2013 |
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Dr. Rajesh Bagchi, Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech University
When
to Put the Cart in Front of the Horse: How Presentation Order of Goal
Effort and Reward Information Affects Goal PerceptionsApril 20, 2012 |
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Dr. Hans Baumgartner, Professor of Marketing, Smeal College of Business, PennState University
The Response Category Labeling Effect: How the Wording of Labels Affects Response Distributions in Likert Data November 14, 2011 |
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