|Event: 'Sustainability By Design' || |
Date: Friday, March 23, 2012 At 11:00 AM
John Ehrenfeld, Executive Director of the International Society for
Industrial Ecology, Retired Director of the MIT Program on Technology,
Business, and Environment, and a Senior Research Scholar at the Yale
School of Forestry and Environmental Studies
Presented by the David O'Brien Centre for Sustainable Enterprise at the
John Molson School of Business in collaboration with the Design and
Computation Arts Department at Concordia University.
||Friday, March 23, 2012
||11 a.m. – noon
||Concordia University MB Building, Room MB 2.270
1450 Guy Street (de Maisonneuve Blvd. West), Montreal, Quebec.
Download the event posterFor more information, please contact:Andrew RossDavid O’Brien Centre for Sustainable EnterpriseJohn Molson School of Business
||Sustainability has become a key element of business strategy, but
remains poorly defined. Current sustainability strategies risk becoming
irrelevant or worse because they fail to acknowledge and address the
systemic roots of unsustainability that lie deep in cultural structure.
The talk will explore these root causes and present an alternative set
of cultural drivers better aligned with sustainability. New roles and
strategies for businesses will be discussed.
retired in June 2009 as Executive Director of the International Society
for Industrial Ecology after guiding its development since it was
founded in 2000. He is the author of Sustainability by Design: A
Subversive Strategy for Transforming our Consumer Culture. He returned
to MIT in 1985 after a long career in the environmental field, and
retired in 2000 as the Director of the MIT Program on Technology,
Business, and Environment, an interdisciplinary educational, research,
and policy program. He continues to teach, do research, and write. He
serves on the adjunct faculty at the Marlboro College Graduate Center
where he teaches Exploring Sustainability to students in their MBA for
Managing Sustainability program. In October 1999, the World Resources
Institute/Aspen Institute honored him with their first lifetime
achievement award for his academic accomplishments in the field of
business and environment. He received the Founders Award for
Distinguished Service from the Academy of Management’s Organization and
Natural Environment Division in August 2000. He is an editor of the
Journal of Industrial Ecology. He holds a B. S. and Sc. D. in Chemical
Engineering from MIT, and is author or co-author of over 200 papers,
books, reports, and other publications.
514-848-2424 ext. 5131