BEGIN:VCALENDAR PRODID:-//http://johnmolson.concordia.ca//NONSGML jCal Pro 2.2.1.191// VERSION:2.0 BEGIN:VEVENT UID:6f4377b16a7b21fcbb55b479fef77de8http://johnmolson.concordia.ca/administ rator DTSTAMP:20130522T023817Z DESCRIPTION:\n\n\n\n\n\n\n\n\n\n
DateMonday April 16\, 2012 to Tuesday April 24\, 2012
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LocationMaastricht
DTEND;TZID= -0500:20120424T080000 DTSTART;TZID= -0500:20120416T080000 LAST-MODIFIED:20120201T210200Z SUMMARY:ICC Maastricht END:VEVENT BEGIN:VEVENT UID:d57c85984058f532c5f2d22d718057d4http://johnmolson.concordia.ca/administ rator DTSTAMP:20130522T023817Z DESCRIPTION:

When to Put the Cart in Front of the Horse: How Presentatio n Order of Goal Effort and Reward Information Affects Goal Perceptions

\nThe Centre for Multidisciplina ry Behavioural Business Research at the John Molson School of Busi ness presents Rajesh Bagchi\, Assistant Professor of Marketing\, Pamplin C ollege of Business\, Virginia Tech.

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DateFriday\, April 20\, 2012
Time11 a.m.
LocationConcordia University MB Building\, Room MB 4.206< br />1450 Guy Street (de Maisonneuve Blvd. West)\, Montreal\, Quebec.
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Open to
This presentation is open to all members of Concordia University and local universities.
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Consumers are more likely to abandon goals whe n they are far from completion. Yet\, most research focuses on the motivat ional benefits of goal proximity. We show one way in which consumers can b e motivated to pursue goals at the initial stages of goal-pursuit. We argu e that presenting reward information first followed by effort required to attain this reward (vs. effort first followed by reward) decreases effort perceptions and enhances goal-pursuit under certain conditions—when effo rt is perceived to be relatively large (e.g.\, when expressed using a more numerous medium and when the goal is far). Furthermore\, the beneficial e ffects of reward-effort order persist when individuals are primed to focus on outcomes\, but not when they focus on process. We report findings from three studies\, investigate the underlying process\, and discuss implicat ions for theory and practice.

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Rajesh Bagchi

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Rajesh Bagchi presents

Rajesh Bagchi is an Assistant Professor of Marketing at the Pamplin College of Business\, Virginia Tech. Dr. Bagch i received his Bachelors degree from the Indian Institute of Technology (I IT)\, Mumbai in Civil Engineering in 1998 and his Masters degree from the University of Cincinnati in Environmental Engineering in 2000. Dr. Bagchi worked in several high technology start-ups before obtaining his Doctoral degree in Marketing from the University of Colorado\, Boulder in 2008.

Dr. Bagchi studies the psychological processes that underlie cons umer and managerial decision-making. His research primarily focuses on two areas: a) the impact of information framing on consumer judgments and beh aviors\, and b) how consumers form pricing judgments. Rajesh often draws f rom and contributes to several literatures\, such as those on numerical co gnitions\, goals\, consumer financial decision-making\, and pricing.

Dr. Bagchi’s research has been published in journals such as the Journal of Consumer Research\, the Journal of Marketing\, the Journal of P ublic Policy and Marketing\, and Marketing Letters. Dr. Bagchi was a fello w at the AMA-Sheth Marketing Doctoral Consortium in 2006.

Link s:
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Download the event posterC lick to download the poster
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For more informati on\, please contact:

\nDr. H. Onur Bodur\, DirectorCentre for Multidisciplinary Behavioural Business Research
John M olson School of Business
bodur@jmsb.concordia.ca

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\nThe Centre for Multidisciplinary Behavioural Business Resear ch (CMBBR) Visiting Speaker Series provides exposure to multidisciplinary research and an opportunity to expand cross-discipline networks.

DTEND;TZID= -0500:19991129T190000 DTSTART;TZID= -0500:20120420T110000 LAST-MODIFIED:20120402T185200Z SUMMARY:Rajesh Bagchi presents 'When to Put the Cart in Front of the Horse. .. URL:http://johnmolson.concordia.ca/cmbbr/ END:VEVENT END:VCALENDAR