John Molson School of Business Royal Bank Distinguished Visiting Speaker Series proudly presents Laurie A. Babin, Abell Endowed Professor of Entrepreneurship University of Louisiana Monroe
Tuesday, June 22, 2010
11:00 a.m.
MB 13.101, 1450 Guy Street, Montreal (corner of Guy and De Maisonneuve, 13th Floor)
This research started with a simple question: What should our marketing graduates know and be able to do? While several studies have examined what should be taught in specific courses, such as marketing research, none have examined the marketing discipline in general. Marketing academicians and practitioners rated the importance of learning outcomes, and several similarities and differences emerged. This presentation will discuss the most important concepts/skills each group deem important. While the goal of this research is to assist marketing academicians when developing and assessing their marketing curricula, the process followed holds implications for other disciplines as well.
Laurie A. Babin (PhD Louisiana State University, 1992) holds the Abell Endowed Professorship in Entrepreneurship in the College of Business Administration at the University of Louisiana at Monroe. Prior to joining the faculty at ULM, she was at The University of Southern Mississippi. Dr. Babin has published articles in the Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Marketing Education, Business Ethics Quarterly, International Journal of Advertising, Journal of Consumer Marketing, Journal of Legal Studies in Business, Journal of Promotion Management, International Journal of Education Research, the International Journal of Business, Marketing, and Decision Sciences, and several national and international conference proceedings. Dr. Babin is a retired U.S. Naval Reserve officer and taught at the Naval Nuclear Power School during four years of active duty prior to earning her doctorate degree.
