JMSB Wins Overall Bronze at Happening Marketing 2010
March 28th 2010 - JMSB students brought home Overall Bronze at the 18th edition of Happening Marketing held at l’Université Sherbrooke this weekend. The team was also awarded the Green University Award to recognize JMSB’s commitment to sustainability and the school’s highly qualified students in the area.
Happening Marketing is an inter-university competition which gathers nearly 500 students from over 10 universities in Eastern Canada. Since 1991, students meet at this event to test their knowledge, skills, creativity and school spirit. Participants measure up against their peers from other universities in academic cases, as well as sport and social activities.
JMSB’s performance throughout the years at Happening Marketing has been impeccable, and 2010 was no exception. The entire delegation of 36 students worked very hard and represented their school with pride.
Gold
SocialGuillaume Bisaillon, Frederique Dufort-Plante, Gabrielle Faraggi, James Feith
Surprise Case (Le Château)
Peter Dehais, Stephanie Laurin, Marion Roussel
Silver
International MarketingAdrienne Cadloff, Peter Dehais, Joanna (Joy) Minor
Coaches: Wendy Keller, Kevin Gardner-Gregory
Bronze
Business to BusinessJodi Clark, Stephanie Laurin, Louis Martyres
Coaches: Peter Dedicik, Jean-Sebastien Belanger, Michael Smouha
Participants
Relationship MarketingAmanda Cabiakman, Erica Frankel, Tay-Son Nguyen
Marketing Strategy
Valerie Larochelle, Lauren Markofsky, Matthew Parker-Jones
Integrated Marketing Communications
Charbel Dammous, Dominic Durocher, Marion Roussel
Marketing Quiz
Karine Bah Tahe, Ariane Beaulieu Sirois, Marianna Luciano
Sports
Alex Darvill, Terrence Dobson, Simon De Lanauze, Maxence Guerin, Victoria Fowler, Veronique Hamel, Krista Sawers, Caroline Stephens
Volunteers
Eric Martineau, Maxime St-Laurent, Laura Laoun, Johnnie Vu
Coordinator Annabel Egan
The JMSB delegation also entered this year’s lipdub video contest and won third place, based on votes. In addition, Marianna Luciano was recognized with the Visionary Award for her heartwarming business idea.
The John Molson Marketing Association (JMMA) would like to thank the following coaches for their commitment to Happening Marketing and for helping the school achieve Overall Silver: Matt Hill, Neha Batra, Matthew Fishman, Peter Elenakis, Steven Bento, Harold Simpkins, Michael Smouha and Max St-Laurent. Special thanks to head coach, Mark Haber, for his support at the competition. Special thanks to the Committee for their support in ensuring the event ran smoothly.
For more information on Happening Marketing, please contact the John Molson Competition Committee at (514) 848-2424 ext. 7383 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it
