March 28-30, 2008 – JMSB
undergraduates continued their winnings at Happening Marketing 2008
case competition bringing home overall gold for a third consecutive
year, and for the fifth time in the last six years.
The 16th edition of Happening Marketing was hosted by Université Laval in Quebec City, and with over 400 students attending; it is the largest marketing competition in the country. Ten university delegations from across Quebec and Ontario competed in five academic cases, one marketing quiz, one sport, and one social event. JMSB was the only university to obtain podiums in all eight disciplines.
The team was comprised of veterans who had competed in previous case competitions and numerous first and second-year students who plan to bring a fourth consecutive title for JMSB next year:
"The fact that we have won this competition three years in a row speaks volumes of the quality and depth of our marketing program," says Kevin Gardner Gregory, one of only three members who have won the last three titles, "For J.S. [Belanger], Tareq [Basith] and myself, it's truly been an amazing, unforgettable ride."
JMSB's results were:
Business-to-business marketing case: Nodin Di Guida, Kristina Partsinevelos, and Sandy Poiré
International marketing case: Jean-Sebastien Belanger, Philip D'Angelo, and Sara Rauhullah
Sports (Dodgeball): James Feith, Nadia Forgione, Vanessa Harrison, Chris Jackson, Eva Matian, Kaysy Paolucci, Suraj Suba, and Robert Wong
Direct-response marketing case: Elie Chammah, Gian-Marco Marguglio and Lauren Markofsky
Integrated marketing communications case: Cleo Roch, Michael Smouha and Melanie Stoute
Marketing strategy case: Kevin Gardner Gregory, Thomas Horvath and Janet Persaud
Social: Sarah-Claude Billette, Guillaume Bisaillon, Marion Roussel and Kurt Reckziegel
Bronze Medals :
Marketing Quiz : Alexandra Baptista, Jessica Cohen, and Priya Malde
The organizers of the JMSB delegation (Tay-Son Nguyen, Tareq Basith, Nadia Barry and Jean Philippe Bolduc) and the John Molson Marketing Association (JMMA) would like to thank the coaches and volunteers that helped the team achieve this golden performance: Mark Haber, Harold Simpkins, Peter Dedicik, Peter Elenakis, Iyad Al Zubi, Mubashir Jamal, Matt Hill, Jenviev Azzolin, Patrick Wong, Matthew Posh, Jeremy Wetterwald, and Anita Lall.
JMMA would also like to thank all the sponsors for their generous support; Rinox Canada, the Concordia Council for Student Life, and the Commerce and Administration Students' Association, the Canadian Federation of Students and the John Molson School of Business.