March 28, 2011 – JMSB took home the title at Happening Marketing 2011. This is JMSB’s fifth victory at Happening Marketing since 2006; and seventh win over the last ten editions since 2002.
The 19th edition of Marketing Happening, held at l’École des Sciences de la Gestion de l’UQAM, gathered over 500 students from across Canada. The event is considered the largest inter-university marketing competition in the country. The 2011 theme, «s’ouvrir au monde passe par franchir ses propres frontières » or “a world without borders”, focused on all things international. Participants were put to the test in various categories: academics, sports and social. JMSB’s strong performances across all three areas earned the delegation the “Overall Gold” title. JMSB won the event with eight points over the competition. Desautels (McGill University) and ESG (UQAM) won second place and third place respectively.
Overall results:
Gold |
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| International Marketing |
Amanda Akman, Marie-Josée Gagné & Kirsten Law with coaches Wendy Keller & Kevin Gardner-Gregory | |
| Business to Business |
Kyle Britton, Gabrielle Faraggi & Francois Letendre-Joachim with coaches Peter Dedicik & J.S. Belanger | |
| Sports (Baseketball) |
Jenna Yee, Victoria Fowler, Maud Andrea, Veronique Hamel, Alessandro Pedicelli, Maxence Guerin, Etienne Pilon-Choquette, Terrence Dobson | |
| Participation | Whole delegation | |
Silver |
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| Marketing Strategy |
Jodi Clark, Adam Forlini & Stephanie Laurin with coach Peter Elenakis | |
| Social | Anthony D’Urbano, Kurt Reckziegel, Mark-PhilipeBoucher, Frederique Dufort-Plante | |
Thank you to Marianna Luciano and her committee for an excellent job at forming and organizing the teams. Special thanks to Head Coach Mark Haber for his leadership and dedication.
A very special thank you to our exclusive sponsor, Pfizer Canada, as well as solutioncellulaire.ca, Concessionnaire Autorisé Rogers, for their support and encouragement of the case competition program.
For more information about the Marketing Happening 2011 competition, please contact the John Molson Competition Committee at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
For more information about the John Molson Competition Program, please visit www.jmcconline.ca.
