JMSB Wins Gold at Marketing Happening

6th time in 7 years

March 27-29, 2009 – Congratulations to the 36 undergraduate students who won overall gold at the 17th Edition of Marketing Happening organized by HEC Montreal. This is the 4th consecutive year that JMSB undergrads have won Canada’s most prestigious marketing competition. 

Happening Marketing is an inter-university competition which gathers nearly 500 students from over 10 universities in Eastern Canada. Since 1991, students have had the opportunity to meet at this gathering and test their knowledge, skills, creativity and school spirit. Participants measure up against their peers from other universities in academic cases, as well as sport and social activities.

“We are honored to continue JMSB’s excellent track record at Marketing Happening. Our students worked tirelessly before and during the competition; we’re incredibly proud of them. This is just another indicator that JMSB has one of, if not the best, marketing programs in the country.” proudly stated Sarah-Claude Billette, President of the JMSB Marketing Happening Delegation.

Gold - International Marketing

Gold - Marketing Quiz

Alexandra Baptista
Anum Siddiqui
Karine Bah Tahé

Silver - Social

Sarah-Claude Billette
Guillaume Bisaillon
Maxence Guérin
Marion Roussel

Silver - Participation

The entire JMSB Delegation

Marketing Strategy

Nicholas D’Urbano
Katie Knopp
Cleo Roch

Relationship Marketing

Nodin Di Guida
Victor Esposito
Sandy Poiré

Integrated Marketing Communications

Peter Dehais
Kashif Ismail
Stephanie Laurin

Sports

James Chan, James Feith,
Veronique Hamel, Anna Komnatnaya,
Kaysy Paolucci, Caroline Stephens,
Suraj Suba, Adam Van Vlaardingen

Ambassadors

Annabel Egan, Eva Matian, Philippe Simard

Volunteers

Aude-Olivia Dufour, Laurent Pham-Dang

Coordinator

Olivier Tsinos


The John Molson Marketing Association (JMMA) would like to thank the following coaches for their commitment to Happening Marketing: Mark Haber, Harold Simpkins, Peter Elenakis, Peter Dedicik, Matt Hill, Mike Smouha and Robert Wong.

The JMSB delegation would like to single out the hard work of Jean-Sebastien Belanger, VP Executive for the Happening Marketing Organizing Committee. A member for the past three JMSB HM delegations, J.S. worked tireless for months preparing for this competition. The competition was run meticulously well in great part due to Mr. Belanger’s experience and resolve.

JMMA would also like to thank the John Molson School of Business, Commerce and Administration Students’ Association (CASA), Concordia Student Union (CSU), Concordia University Alumni Association (CUAA), Concordia Council on Student Life (CCSL), Les Consultants LBCD inc. and Rinox for their generous support towards helping JMSB attend the competition.

For more information about Marketing Happening, please contact the John Molson Marketing Association at (514) 848-2424 ext. 7396 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it